Advantage SA and its co-brand, Advantage Adelaide, is the evolution of SA Great.

Advantage SA is an influential member-based organisation that uniquely connects with the South Australian Government, media and businesses to enhance confidence and pride in the State.

Through the new brand and revised direction of Advantage SA, the organisation's voice will continue to grow through its ongoing programs and campaigns such as Speakers in Schools, Buy SA, Heaps Good, Regional Awards, South Australian of the Year Awards, Interstate Media Program, YourSA Expats and many more.